Here's the latest look into the Atlantic Yards construction site.
Since Ground Breaking Day back in March, the project has evolved from just pushing dirt around. A massive circular foundation is taking form that will one day, in the not too distant future, support the Barclays Center which will house Brooklyn's member team in the National Basketball Association. The goal is for the Nets to open the 2012-2013 season in Kings County.
Click to enlarge.
In this new and still young century, branding this team as a Brooklyn enterprise could, and I believe will become, one of the most powerful Brand names in the NBA, and with a competitive team, one of the most powerful Brand names in all of sports. I truly believe that. A jersey sporting Brooklyn across the front would be an instant best seller. This is my humble belief.
(Brooklyn Nets jersey graciously provided by Junior's Restaurant. Thank You.)
A name change for the team is also being considered. The first name I heard under consideration came to me via NetsDaily.com on Twitter. Please check out the details in a possible name change on NetsDaily's web site HERE.
The original comments came from Sam Amico who writes for http://msn.foxsports.com/nba. On November 9th, Sam Amico made these comments on Twitter:
"Nets will no longer be called Nets when they move to Brooklyn in two seasons, by the way. One name being floated is "Ballers", says insider." 2:57p.m.
"Team in Brooklyn will also have to be called "Brooklyn". Knicks don't want another "New York", and word is, they made a stink about it." 2:57pm
"I vote for Brooklyn Dodgers. Sure don't think you can call them the Brooklyn Americans like the old NHL team, since their owner is Russian." 3:00pm
Find Sam Amico on Twitter:
On PBS-Channel 13, I once learned one out of every seven people in America can trace their family history back to and through Brooklyn. That is National reach my friend. They didn't put a guy from Brooklyn in every war flick for nuthin' ya know..! I was careful to say "this century" because for many of us "older people", the Establishment is still represented by Boston and Los Angeles. But moving forward, is it dealing in hyperbole to say an NBA franchise in Brooklyn will, within short time and positive competitive progression, become one of the elite Power Brokers of the NBA?