Monday, April 30, 2012

Brooklyn Nets ~ As Simple as Black and White

From the desk of: THE HOOPS OF FLATBUSH


Proclaim throughout the Borough of Kings, today is the day everything becomes official.  We are now the Brooklyn Nets.  The team unveiled their new look and logo this morning.

First impressions usually mean everything.  And I like what I see.  There is a beauty in the simplicity.  The black and white scheme falls in line with the Hoops of Flatbush - as the Long Island University-Brooklyn Blackbirds, who play just down the Avenue, also sport black and white threads.

I'm not particularly happy "New York" is included in the logo at left.  But it is appropriate, and doesn't subtract from our Brooklyn identity at all.  In fact, it is good, and right.   I also don't mind at all the shield has a certain Oakland Raiders feel to it.  After all, Al Davis was from Brooklyn!  The more I look at thelogos, the more I like them.


I approve.  Let's Go Brooklyn!

As part of today's festivities, there was a good time to be had at the plaza of the Atlantic Center mall, where a hoop was erected and music filled the downtown air.

The Nets also took the next step forward in their advertising campaign around the Borough.  The new ad theme is - HELLO BROOKLYN.  Today's billboard is brought to you from the intersection of Seventh Avenue at Flatbush Avenue.



Back at the Barclays Center construction site, work continues at a brisk pace.  After buttoning down and concentrating on interior construction over the Winter, with Spring came appreciable progress on the exterior that changes the facade of Barclays Center on a now daily basis.


established April 30, 2012



  1. I like the logo. Are you surprised that they didn't change their name? Or you're OK with them keeping the "Nets"?

    1. I am fine with them keeping the name. NETS is a good name for a basketball team. Changing it would have been too much. Brooklyn Nets - has a nice ring to it.

  2. I agree. Good luck to Brooklyn! Looking forward to future posts.


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